Yellow Letter Direct Mail Marketing for Real Estate Investors and Realtors! - YellowLetterShop.com

YellowLetterShop.com - Yellow Letter Direct Marketing for Real Estate Professionals!

YellowLetterShop.com - Yellow Letter Direct Marketing for Real Estate Investors!

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Frequently Asked Questions

For your convenience, we've provided some frequently asked questions about Yellow Letters, our process for production of them, and some of our standard procedures to save you time. If you still have questions or concerns, please don't hesitate to contact us anytime.

Where can I buy a mailing list?

You can purchase your mailing list from a provider like ListSource.com, MelissaData.com, or ReboGateway.com.

How does it all work?

We know that we do business a lot different than our competitors and we're proud of it. We actually want you to be 100% satisfied BEFORE you pay us a single penny. If you would like to view our prices, please select the section labeled "What Are Your Prices?".

Here's how our order process works...

ORDER YOUR LIST: Purchase your mailing list from a provider like ListSource.com, MelissaData.com, or ReboGateway.com.
ORDER YOUR LETTERS: Order your letters by clicking here or the Order Here button above.
SEND YOUR LIST: Once you place your order, you will receive a confirmation email. Reply to that email with your list (remember to format your list according to our data structure as shown in this example spreadsheet and, if you haven't chosen from one of our pre-designed letter templates, any letter template or content that you want to use.
DATA SCRUBBED: Once we receive your list, and if you choose to have us send your mail for you via our bulk mail discount postage, we'll scrub your list with the USPS to clean out any undeliverables (saves you money!) and then send you both a letter and envelope proof for your approval along with an invoice for your order. This process takes between 24-48 hours.
PROOFS & CHANGES: If you are not happy with your proofs and wish to make changes, reply to that email with your requested changes and we will continue to send you proofs until you are happy.
PAY YOUR ORDER: Once you are happy with your proofs, then simply pay your invoice to place your order in our production queue. Payment of your invoice constitutes your complete approval of your proofs and your list. DO NOT PAY YOUR INVOICE UNTIL YOU ARE 100% HAPPY WITH YOUR PROOFS!
LETTERS MAILED: Once your letters are produced and readyd to go out, we will drop them at the post office and send you a confirmation email including an original USPS mailing receipt for proof of mailing. This process normally takes between 5-7 business days barring any unforeseen or unexpected delays.
REPEAT PROCESS: Place your next order to continue your marketing efforts. Remeber: To be truly successful in real estate investing, always keep marketing to motivated sellers! Order your next batch of Yellow Letters now by going to YellowLetterShop.com/Order.
FOLLOW & REFER: Make sure you follow us on all social networks like Facebook.com/YellowLetterShop and Twitter.com/YellowLetterShp to receive 10% off your next order. For every customer you refer to us who purchases a cumulative of 1000 letters or more, you get 250 FREE letters!
LEAVE A REVIEW: The best way to earn free letters is to leave a review on Facebook.com/YellowLetterShop and tell everyone about the fantastic service and products YellowLetterShop.com provided to you.

What are your prices?

Our ordering page provides instant pricing. The price is displayed automatically after you've selected all your choices for the product (ink color, folding & stuffing, custom font, etc.). Some of our products and services may not currently be listed on our order form as we work towards upgrading our website. As such, please see the current and up-to-date pricing list shown below.

POSTCARDS
We are currently only offering either White or Yellow postcards in 4.25” x 5.5” size. Until the market tells us which colors are more widely used, if you would like different colors other than White or Yellow, we can order a wide range from our provider, but we would require up to 2 weeks for it to be received here prior to production.

POSTCARD PRICING
QUANTITY:	1-499	500-2499	2500-9,999	10000+
No Stamp	$0.13	$0.13	$0.12	$0.11
First Class	$0.51	$0.41	$0.39	$0.37
Google StreetView - First Class	$0.51	$0.41	$0.39	$0.37

*If your postcard template includes graphic intensive images or excessive ink usage, additional ink usage fees may apply.

LETTER PRICING
MAIL TYPE	QUANTITY	PRICE	NOTES
Standard Class (we mail for you)	200 minimum	$0.70/letter	To take advantage of Standard Class Mail discounts, our Mail Tracking Service and receive FREE List Formatting, it is required to have a minimum of 200 USPS verified valid mailing addresses. We mail your letters for you.
First Class (we mail for you)	500 minimum	$0.85/letter	To take advantage of our Mail Tracking Service and receive FREE List Formatting, it is required to have a minimum of 500 USPS verified valid mailing addresses.
First Class (we mail for you)	less than 500	$0.85/letter	Regular First Class postage. No ancillary services included.
First Class (shipped to you and you mail yourself)	Any	$0.85/letter	Unfortunately we are unable to offer a discount on letters shipped to customers. This service requires First Class postage. Additional shipping & Handling fees will apply and are based on weight and destination.
Google Streetview Standard Class (we mail for you)	200 minimum	$0.90/letter	We dynamically verify the existence of and download the Google Streetview image of your subject property for use in your letter. Your subject address must be accurate and complete for this service to work effectively! Includes all features of Standard Class Letters shown above.
Google Streetview First Class (we mail for you)	500 minimum	$1.05/letter	We dynamically verify the existence of and download the Google Streetview image of your subject property for use in your letter. Your subject address must be accurate and complete for this service to work effectively! *Includes all features of First Class Letters shown above.*
Check Letter Standard Class (we mail for you)	500 minimum	$1.05/letter	We print your offer amount (not required to work) in an actual perforated laser check with your letter content above. Once placed in a windowed #10 envelope, the recipient’s name and address show in the window with the words “PAY TO THE ORDER OF:” next to it. VERY EFFECTIVE! *Includes all features of Standard Class Letters shown above.*
Check Letter First Class (we mail for you)	500 minimum	$1.05/letter	We print your offer amount (not required to work) in an actual perforated laser check with your letter content above. Once placed in a windowed #10 envelope, the recipient’s name and address show in the window with the words “PAY TO THE ORDER OF:” next to it. VERY EFFECTIVE! *Includes all features of First Class Letters shown above.*
Print, Fold, & Insert No Postage (shipped to you and you mail yourself)	Any	$0.29/letter	Unfortunately we are unable to offer a discount on letters without postage. Additional shipping & Handling fees will apply and are based on weight and destination. *Add an additional $0.20/letter for Google Streetview*
Just Print - No Fold or Insert No Postage (shipped to you and you mail yourself)	Any	$0.19/letter	Unfortunately we are unable to offer a discount on letters without postage. Additional shipping & Handling fees will apply and are based on weight and destination. *Add an additional $0.20/letter for Google Streetview*

We also offer the following ancillary services:
Skip Tracing
One of THE MOST EFFECTIVE ways to reach your prospective motivated sellers is to…well…just call them! The YLS Skip Tracing service allows you to send in your mailing list like you normally do for your letter or postcard campaigns, but, instead of just scrubbing your list for bad addresses, we will provide you with the most up-to-date phone numbers and email addresses for not only your prospective seller, but also their family members as well. Maximize your marketing dollars by sending letters, postcards AND calling the seller direct!! (we only charge for the records on which we find data).
The fee for this service is $0.15/Hit

Mail Tracking
Our highly popular Mail Tracking service that will allow you to track each and every letter we send for you piece by piece, will alert you via text or email when they are received at each USPS location for scanning and delivery, and offers numerous charts, geo-mapping, and spreadsheet data downloads as well.
The fee for this service is $25 per mailing.

List Formatting
When you respond to your order confirmation email with your list, we automatically check for unrecognizable mailing addresses through the USPS database at no charge to you, but we can also format and restructure your mailing list for you to correctly display the recipient name, subject address, and mailing address. This includes proper capitalization of words, and column header corrections.
The fee for this service is $0.05 per record.

List Parsing
Address extraction and reformatting, and, if possible, separation of the first, middle and last names from the full name of the recipient (dependent upon original structure of full name - if we cannot extract the first name, we will notify you).
The fee for this service is $0.25 per record.

Design Your Own Font
Create your own font derived from your own handwriting and keep the font file for your future orders no matter who you use for your marketing.
The fee for this service is a one-time fee of $50 for font creation and setup.

Drip Campaigns
In addition to the services above, and at NO ADDITIONAL COST, we can also split your orders into timed drip campaigns. For instance, if you purchase 1000 letters, we can split that order into 250 letters per week and mail them on the weekday of your choice each week (taking into account production time). To opt for a Drip Campaign setup, simply let us know in the "Additional Comments" box on our order form with your mailing instructions and any other special requests you might have.

If you require any further information or have any questions or concerns, please don't hesitate to contact us anytime.

How can I have my order shipped?

We primarily ship your package via UPS or FedEx and add the shipping charge to your invoice, but if you have an account with another shipping company, we will be glad to accommodate. Just reply to your invoice email with the necessary information.

How do I pay for my order?

With the many recent identity theft incidents in the news, we prefer to use Intuit Payment Solutions so your payment is 100% safe and secure. When you place your order on our website, you will NOT be charged a single penny. Instead, shortly afterwards, you will receive an invoice including your order total, shipping and handling, and sales tax (if applicable) with a payment link at the bottom. Simply follow that link to Intuit's secure online payment processing form to make your payment to place your order into our production queue.

How should I format (names of the column headers) my list?

Format (name column headers) your mailing list to match the YLS Preferred Format. An example spreadsheet can be downloaded here.

Suggested column names are as follows:

FIRST: This is the first name or the full legal name of seller #1 that goes on the envelope above the full mail address.
MID: This is the middle name or initial of seller #1.
LAST: This is the last name of seller #1 that goes on the envelope above the full mail address.
FIRST2: This is the first name or the full legal name of of seller #2 that goes on the envelope above the full mail address.
MID2: This is the middle name or initial of seller #2.
LAST2: This is the last name of seller #2 that goes on the envelope above the full mail address.
LETTERNAME: This is the short name used for the salutation on the letter (ex. "Dear John"), unless FIRST/FIRST2 is to be used instead. If there are two sellers, then separate both first names with "&" (ex. John & Jane). If there are more than 2 sellers, then separate first names with "," and the last with "&" (ex. John, Jane, & Jerry).
ADDRESS: This is the street address of the address that will go on the envelope.
ADDRESS2: This is the apartment number, suite number, building number, etc of the address that will go on the envelope.
CITY: This is the city of the address that will go on the envelope.
STATE: This is the state of the address that will go on the envelope.
ZIP: This is the zip code of the address that will go on the envelope.
SUBJECT: This is the street address ONLY of the address that you are offering to purchase. This is the address that will go in the body of your yellow letter.

How can I create or use my own font?

Because we pride ourselves on being the most unique yellow letter service in the industry, we offer many different customization options to enhance your marketing pieces. One of which is to select from our wide variety of specialty "handwriting" fonts, use your own font, or create a brand new unique font with your own handwriting.

USE YOUR OWN PRE-EXISTING FONT
If you chose to use your own pre-existing font, simply email the font file along with your mailing list and we will be happy to use it in production of your order.

CREATE YOUR OWN FONT
If you would like to create your own custom font, simply download and complete our Font Template. Make sure that you scan it in to your computer in color and in at least 300 dpi (high resolution). Once completed, send it with your list and we'll create your custom font and use it in production of your order. We will also deliver the new font file to you upon completion of your order. There is a one-time $50 Font Creation fee for this service, but then you'll have your own font to use for all your future marketing.

Will my order ever be refused?

While we always reserve the right to refuse any order for any reason at our discretion, please keep in mind that our top priority is your satisfaction. As long as your letter content is not offensive, indecent, illegal and does not infringe on any third party's rights, you're good to go. Just remember that, even if we print your order, you maintain 100% full responsibility for the content of anything processed and printed by The Yellow Letter Shop, LLC.

When does production of my letters begin?

It depends on when you pay your invoice. If you pay your invoice before 1PM (EST), then production will begin that same day and that will be counted as "Day 1" of production. Jobs where payment is made after 1PM (EST) will begin the next day.

What is your turn-around time once I place my order?

Our standard production lead time is between 3-5 business days. Lead time may increase due to possible equipment problems, any unforeseen material delivery delays, the United States Postal Service incurring delays, an unexpected influx of high demand, etc., but we absolutely do make every effort to meet your reasonable deadlines.

When will you start printing my order?

Once you have approved all proofs and mailing list adjustments (if any) and as long as you respond before any indicated cutoff time, then your order will be placed in our production queue whereas it will be placed in line with other customer orders in the order in which payment was received.

Does your quoted turn-around time include shipping time?

Since we cannot control any 3rd party shipping companies, our turn-around time does NOT include shipping time. Please be sure to remember this when you are scheduling your orders. To estimate delivery time, simply add our currently posted turn-around time to the number of days the USPS says delivery of your mail will occur based on which type of postage you selected (i.e. Standard Class or First Class).

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